LEGO INDUSTRY TERMS

 

•  franchise- is defined as a film series, or a collection of films, that share the same fictional universe or have beef marketed as a series. these films all take place during the same timeline, in the Marvel Climactic Universe and were marketed as a series of interconnected movies.
• tent-pole production- a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies. In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio or television network.
• ensemble cast - an ensemble cast is one which is composed of multiple principal actors and performers who are typically assigned roughly equal amounts of screen time.
• conglomerate -  a company that owns numerous companies involved in mass media enterprises, is something that not many people even know of, but it is crucial in understanding where your news is coming from
• vertical integration -  Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution. For example, a 20th Century Fox owns the studios in Hollywood, they also own the cinemas, the TV channels and the DVD rental shops.

LEGO MOVIE

To children, Emmet would come across as a very heroic, positive, humorous, lively, good character who they can look up to. The line said by Emmet " I'm just a regular normal guy," when he is chosen to be "The Special" shows children that they might think that they are just ordinary people but truly there is special in everyone. The lady with the blue and pink fringe said that "I believe in you," which shows to the children that no matter what, there is always someone who will believe in them. I think that this trailer would be effective as many young children would be very exited by the thought of Emmet overriding the superheroes as he is the chosen one.

The Lego Movie (2014) was given a U rating because it has positive overriding the negative as it is about a hero saving the world from negative forces. The trailer does not show any dangerous or anti-social behaviour, there is no discrimination, drugs, nudity or sexual content. However, there is very mild bad language (butt) and only mild violence which is acceptable within a U certified movie.